Waldorf Astoria Chicago

Revenue-Driven Marketing

Developed and executed a revenue-driven social media strategy for Waldorf Astoria Chicago’s annual Veuve Clicquot Courtyard activation, creating a dedicated launch to build excitement and drive early reservations. Collaborated on custom Instagram branding, engaging promotional content, and targeted paid advertising to showcase the experience, increase visibility, and encourage bookings at the start of the activation.

By combining strategic content planning, creative execution, and paid promotion, the campaign helped connect social media efforts to the property's broader business objectives, supporting reservation growth and maximizing the activation's impact.