Waldorf Astoria Washington DC

Cherry Blossom Activation

Led the social media strategy and content execution for Waldorf Astoria Washington DC's Cherry Blossom activation, leveraging professional photo and video production, Instagram collaborations and partnerships, and targeted paid promotion. The campaign focused on showcasing the hotel's Cherry Blossom Suite, Blossom Bar, Afternoon Tea experiences, and seasonal offerings through engaging Reels, carousels, Stories, and user-generated content.

By combining high-quality creative assets with strategic partnerships and paid amplification, the campaign significantly increased brand awareness, audience growth, and engagement. New content formats and collaboration initiatives helped expand reach across luxury travel, hospitality, and lifestyle audiences while driving interest in hotel experiences and reservations.